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Who are SIMI?

We are a ‘boutique storage management company.’ That means we are both large enough to give you economies of scale with substantial broad scope management experience, yet small enough to give your company the attention that larger management companies can’t afford to give.

We’re available to you whenever you need it, and will provide you with continuous communications, reporting, and analysis throughout your partnership with us. We encourage owners to be as involved as they wish to be.

Together with a combined self storage experience of 100+ years, we are confident of our abilities to outperform other competitors in bringing you results.



Charlie Fritts started his self storage career in 1990 with Sovran Self Storage DBA Uncle Bob's Self Storage (now Life Storage) as Vice President of Property Management. Fritts left as a Sr. Vice President responsible for 160 properties in 20 states.


In 2000, Fritts joined Storage Investment Management, Inc (SIMI) as COO, becoming a partner the following year. In this position he was responsible for the daily operations of the management portfolio, feasibility studies, due diligence, acquisitions, financial analysis, budgeting and contract management relations and administration. In January 2018, Fritts became President and CEO.

Throughout his career, Fritts has specialized in marketing, operations, acquisitions, due diligence, major capital projects, and turnaround situations. Charlie currently serves as a director and Vice President for NeSSa as well as director and immediate past president of CTSSA.

Phone: (716) 791-5235 Mailing Address: 40 Lily Brooke Ct. E. Amherst, NY 14051 Email:



With a strong history of excellent customer service, Traci joined Storage Investment Management, LLC in early 2016. It was with great excitement she began her self storage career with a fantastic group of mentors and trainers.


Drawing from her past experiences Traci has developed applicable knowledge to assist with the challenges encountered in the self storage industry.

After graduating from the University of Wisconsin – River Falls with degrees in Business Administration and Sociology she was promoted to Assistant Store Manager with Wal-Mart. That position built on the organizational and time management skills Traci built while attending college and working full time. Working as a Realtor with a team at Coldwell Banker Burnet was a mix of organization, time management, attention to detail, and team work. Being an Account Manager with an 11 clinic dental practice that merged with a larger dental corporation was a great learning experience. Assisting with the design, implementation, and training of a new software program taught the importance of communication and teamwork. Being entrusted to create and document financial workflows for training and reference, attention to detail was extremely important.

It is from these positions as well as a fast paced family life that she embraces organization, attention to detail, and exceeding expectations. Traci is excited to be part of the continued success and growth of SIMI. During 2017 Traci was promoted to Office Manager and oversees SIMI’s accounting and administrative office staff.



Michele started her self storage career in August 1989 with a mom & pop self storage facility in Boston, MA as an assistant manager/customer service rep. In October 1990 SIMI assumed management of that property at which time Michele joined SIMI in the capacity of Sales Associate.


In 1996 recognizing her growth & experience in regular operations of a storage facility, SIMI promoted Michele to Sales Manager at a location in Cambridge, MA. In early 1997, a new facility in Hyde Park was purchased & Michele was offered the Sales Manager’s position there, where she spent the next 19 years. In this capacity Michele was awarded “Manager of the Year” 7 times & was also recognized every year since 1998 for various achievements in operating the Hyde Park location at the annual SIMI Leadership Conferences. Part of that time was also spent as Senior/District Sales Manager, supervising several other locations in the Massachusetts area. Her responsibilities included conducting quarterly audits, scheduling & setting up auctions & daily supervisory responsibilities.

In August 2016 Michele was promoted to Regional Operations Director, responsible for oversight of approximately 50% of the current 30 properties managed by SIMI, staff and DSM's.



Chris Knapp joined Storage Investment Management, LLC in the spring of 2016 after holding a number of successful management and property management positions in the past. Chris started his management career with FedEx Ground, first overseeing a small group before being promoted to a service manager and being responsible for the wellbeing of his staff in a busy and dangerous work environment.


His time in this position along with the subsequent management position of a health club has allowed Chris to see the true benefits of solid teamwork and outstanding customer service, which he hopes to continue to promote at SIMI.

Chris has a natural ability to coach others and bring out the best in everyone he works with; this comes from years of coaching different sports and being a lacrosse official. Holding himself and those around him to the highest possible standards is not only important to him but is something Chris believes is essential to success in the work place and life itself. Chris looks forward to being a part of the continued growth and success of SIMI and all of those involved in the process.